The company will double the amount of British food and will use more fairly traded products. With this new plan the supermarket company wants to increase the sale of fairly traded products to £1bn. Sainsbury, which has 21 million customers and almost 1,000 stores, said it was the most ambitious and far-reaching program ever announced in the industry, as it set out 20 targets covering its products, community work and employees.
Sainsbury is just an other example of the new market strategies. More and more big companies are trying to become more eco friendly, is a good way to cut the cost (trading national goods is more cheaper), help local economies and support a healthy diet. The main idea beyond this the campaign is “live well for less.”