On Friday Ines and I went to “visit” the Whole Food store in High Kensington, the “paradise” of the organic, healthy eco friendly. In the huge store you can find anything you wish from the home baked brad to the lipstick. This amazing supermarket holds everything you need for your house and all its products are with a low environmental impact. Whole Foods Market only sells products that meet its self-created quality standards for being “natural”, which the store defines as: minimally processed foods that are free of hydrogenated fats as well as artificial flavors, colors, sweeteners, preservatives, and many others as listed on their online “Unacceptable Food Ingredients” list.
Whole Foods Market has also announced that it does not intend to sell meat or milk from cloned animals or their offspring, even though the FDA has ruled them safe to eat. The company also sells many USDA-certified organic foods and products that aim to be environmentally friendly and ecologically responsible. Stores do not carry foie gras or eggs from hens confined to battery cages due to animal cruelty concerns, as a result of successful advocacy by animal welfare groups. The Whole Foods Market website details the company’s criteria for selling food, dietary supplements, and personal care products.
But Whole Food is not only a supermarket on its top it has a an entire veggie restaurant, a pizzeria (as Italian I can say that I never found a such good pizza outside my country), a sushi bar and a Chinese restaurant. Everything is cooked at the time and with only fresh ingredient.
Whole Food has summaries in itself the old country market, where you could eat the product freshly, and the concept of the modern supermarket. If you shop there I swear you would shop anywhere alse!