The shoes cemetery

These images come from an area a few kilometers from Zagreb: huge dump of shoes,  in good condition and all branded Fafa. A sort of “cemetery” in which prevailing models with high heels, pink, white and blue.

Who just left all this shoes did not even think for a moment how this hills will cost in terms of environment.

All the energy to produce them, all the works of several men or women wasted for nothing. And now who is going to clean the area?

Shoes cannot be recycled but the materials and the money thrown away  could be used more wisely.

Now we are not in the position of waste anything.


Fashion has to be fashionable and not just ethical

After have searching for years some organic and fancy clothes I just found an amazing brand! Annie Greenabelle is the brand for you if you are looking for sustainability and stylishness.

She has an amazing online shop where for each clothes are indicated the material of what they are made of. She mostly use organic cotton from the fair trade or recycled materials.

The label has also begun using other sustainable materials such as bamboo, and is looking to invest in recycled plastic materials. All products are manufactured in their own factories in Europe and the UK.

As it is written on her blog “Here at Annie Greenabelle we don’t believe that anyone or anything should be treated badly in the pursuit of a ‘bargain’ piece of clothing, that is why all the factories comply with the ETI (Ethical Trading Initiative) base code”.

She got a very  vintage, British style and so Top Shop has decided to purchase her brand in its stores. But the best news still have to come: the price are really affordable and really competitive. The dress cost  between £30 and £60!

Another really interesting site is The site offer a selection of  more than 75 ethical brands,  from which you can find a dress for almost every occasion. “We’ve got cotton day dresses, jersey dresses, summer maxi dresses, chic silk evening dresses, work dresses and classic merino dresses. You’ll be amazed to read the story behind each one, whether that is supporting organic cotton production in Turkey or being embroidered by fair trade cooperatives in India” it is said on its home page.

Do you really know what are you wearing?

Not everybody really knows what they are wearing.  We do not read the label before buying the latest object of our desires.

I consider myself a shopaholic, now you know my weak point. Shopping is the weak point of I thing more the 99.99% of the all girls in the word.

But sometimes we do not consider the consequences of our mania.

In addition to draining our bank account, everything we wear has a weight in terms of environment.

As for the food clothes label are really important because the different material can affect the environment in many different ways.

We have to careful especially if we buy “cheep” clothes because they may contain high percentage of synthetic fibres.

As our populations continue to grow, this week we reach 7 billion, so the demand for textiles will continue to grow.

To meet this demand without sacrificing our health and the health of our planet, we simply must find sustainable textile solutions.

Nowadays it is possible to find what are generally identified as organic and eco textiles.

The term“eco textiles” refers to a select group of textiles that have a reduced

carbon, energy and pollution impact when compared to the standard methods used to produce textiles and manufacture clothing.

Generally, eco friendly fabrics are produced from crops that do not require pesticides or chemicals to be grown, use less water and energy to be produced and processed and create less waste during production, processing and at the end of their useful lives (known collectively as their “environmental footprint”).

The most common eco textiles are organic cotton, organic wool, hemp, Tencel, silk, bamboo.

There are myriad eco friendly fabrics whose benefits go beyond their positive social and environmental footprint. In many cases the fabrics we will discuss are softer, more durable, hypo-allergenic, stronger, UV resistant and more moisture absorbent than conventional cotton.

Why Go Eco? Here are some quick facts:

  • Growing cotton uses 22.5 percent of all the insecticides used globally
  • Growing enough cotton for one t-shirt requires 257 gallons of water
  • The bleaching and then dyeing the resulting fabric creates toxins that flow into our ecosystem
  • The use of rayon for clothing is contributing to the rapid depletion of the world’s forests
  • Petroleum-based products are detrimental to the environment on many levels
  • Conventional cotton represents 10% of world agriculture and uses 25% of the world’s pesticides (OTA)
  • It takes 1/3 of a pound of chemicals to make one conventional cotton t-shirt!
  • 7 of the top 15 chemicals used in conventionally grown cotton are classified as known or suspected carcinogens by the Environmental Protection Agency (EPA)

Why we should buy organic clothing as opposed to conventional clothing?

  • Conventional cotton consumes 11% of the world’s pesticides and 24% of he world’s insecticides, despite the fact that cotton only uses 2.4% of total arable land
  • The main raw material used to produce polyester is oil- oil is a non-renewable resource so polyester production is not sustainable
  • Polyester is not biodegradable- any polyester textiles that end up in the land fill will remain there for a very long time

Next season must is your bike

Forget the horrible tiny shorts and sneakers, cycling never been so cool. Last year the London Tweed Run was such a success that Ralph Lauren has decided to repeat the race in New York and to present its new collection there. The main partner of the race will be Pashley Cycles, one of the England’s longest established bicycle manufacturer. Founded in 1926 and based in Stratford-upon-Avon.

The Rugby Tweed Run will be the 15th of October and we can’t wait to see how fancy cycling will be. The new collection won’t be the only protagonist of the run but we also vintage peaces and old must clothes will be celebrating. So get your grandpa tweed and get ready to ride!

One of the new collection outfit so fancy so cycly!!!